About Wil DoneÂ
At Wil Done, we believe every adventure with your dog should be simple, enjoyable, and stress-free. What began as a small home-based business in Geelong has grown into a trusted brand serving dog owners across Australia and around the world.
Our journey started with one very special dog Charlie, our energetic Labrador x Retriever and the inspiration behind everything we do. Like many young dogs, Charlie loved meeting every person and pup he saw, making walks more of a workout than a relaxing outing.
After working with a local dog trainer, we discovered the benefits of using a slip lead. Combined with the right training, it transformed our daily walks, giving us better communication and control while keeping Charlie comfortable and happy.
The problem? We couldn’t find a slip lead that was durable, comfortable, and built to last. So we decided to create one ourselves.
Our Mission
Our mission is simple to provide premium-quality dog products at affordable prices while delivering exceptional customer service. We want to help make every walk, road trip, beach day, and outdoor adventure easier, safer, and more enjoyable for you and your four-legged companion.
Why Choose Wil Done?
Premium dog products built for everyday adventures
Durable, practical designs made to last
Products tested with real dogs, including Charlie
Affordable prices without compromising quality
Friendly, reliable customer service you can trust
We’re incredibly grateful for every customer who has supported our journey from our little home-based shop in Geelong to a growing community of dog lovers across Australia and beyond.
Thank you for being part of the Wil Done family. We can’t wait to help you create more memorable adventures with your best mate.